Ashley Smith in VEDA for Reformation from VEDA on Vimeo.

Love this editorial in which Ashley Smith stars as the face of VEDA x Reformation's holiday 2011 collection shot by Ari Marcopoulos. These pictures have such a great rock n roll style and attitude. Vintage looks reworked with my favourite materials, lace, leather and velvet, can never go wrong! Every piece in this collection is unique, personally I would like them all! And how cool is the video? Such a cheeky little attitude!